September 18, 2021
Brand Upgrade Video
New start, new image brand upgrade. BWT provides you with unchanging high-quality products and services
We are committed to becoming a global leader in laser solutions, let dreams drive the light, and inspire the world
BWT Brand Upgrade Description
Distinguished customers and partners,
Thank you for your long-term trust and support, you have witnessed the growth and progress of BWT. In order to fully explain BWT’s strategic objectives and brand concept, we have upgraded the original brand definition and VI system. The new logo, as an important part of VI system has been officially launched on September 3rd, 2021. After the launch of the new logo, the relevant promotional website, posters, advertisements, product logos, brochures, packaging boxes and other signs will be gradually replaced. During this period, the used and new logos have the same effect. Please forgive us for any inconvenience caused by the upgrade! We would be most grateful!
The new BWT logo features BWT as the main design element, and the letter “W” in the LOGO features a very light blue-purple gradient and a purple diamond that breaks through the boundary, like a strong beam of light cutting through the night sky, which represents the extraordinary business values, and continue to break through the boundaries of thinking, embracing change, the spirit attitude to challenge the limit. The speed-sensitive tilt angle represents BWT’s continuous efforts in value creation, technological innovation and production efficiency.
September 8th, 2021